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On Target with Coach BJ
and Recipes
Home About Me and You Why plant based? The kitchen Nutrition facts Info form Recipes Videos eCooksbooks by Coach BJ

My eCookbooks are available from my ePublisher You can download the PDF format to view and print from your computer. Formats for viewing on your e-book are also available. Take your e-book to the grocery store for quick ingredient reference.

For years research has shown the negative health impact from eating our Western diet. Chronic conditions such as obesity, high blood pressure, diabetes, heart problems, digestive issues and many others have plagued far too many. The Madison Avenue marketing machine lulled us into believing their food ads. We put plant-based foods on the back burner - let's move these healthy foods front and center. Main stream media is finally sending bytes of messages about the benefits of eating a plant-based diet and Coach BJ wants to help you get on our healthy eating team.

Get back to basics with recipes from ENJOY COOKING WHOLE FOOD, PLANT-BASED ENTRÉES with COACH BJ. Eating whole food, plant-based will allow you to eat a lifetime of colorful delicious meals, resulting in a better quality of life for you and future generations. My mission as COACH BJ, a plant-based food coach, is to help you continue with your healthy eating lifestyle. My eCookbook contains 19 recipes with 29 great photos. For less than the price of a cup of coffee - $1.99, you can download and have recipes handy to view or print from your digital devices. Come join the fun!

Enjoy Coking Whole Food, Plant-Based Entrees with CoachBJ
Delicious whole food, plant-based recipes to put you at the top of your game! Make tasty vegan dishes without adding oil. Each recipe includes nutrition facts. Coach BJ's recipes are made with the home cook in mind, it's easy. Ingredients include whole grains, vegetables, fruits, beans, legumes, small amount of nuts and seeds. Back to the earth, back to basics. Use food for fuel.

On Target with COACH BJ
is based on transitional foods to help you ease into a new lifestyle, it was published in 2012. There are 90 recipes including nutritional facts, there are no images in this eCookbook but there are plenty on this website and my FB pages.
On Target with Coach BJ

Here is what Dr. George had to say about On Target with COACH BJ. Dr. Liz is my Primary Care Physician who spearsheads our community based Healthy Eating Adventures since 2010. 

Coach BJ Reed brings wonderful "on the court" experience to her recipes. She has been a coach for our Community Adventures in Healthy Eating since their beginning in 2010 - helping participants make the jump shift from the Standard American Diet (SAD) to a whole foods, plant based menu in 28 days. She developed her recipes knowing the challenges newly healthy eaters face as they shop for and select whole foods, and prepare them in ways that are often new to them. Our Community Adventures are soundly based on the research by Dr. Caldwell Esselstyn's "Prevent and Reverse Heart Disease", Ann Esselstyn's meal preparation savvy and the 28-day kick start provided by his son Rip Esselstyn in "Engine 2 Diet". If you are new to whole foods/plant based eating, BJ's recipes will make the transition easy and fun. If you are already there, her recipes will add to your supply of flavorful, easy to prepare and nutritionally sound menus. We're all grateful to the energy and knowledge BJ brings to our Adventures and are excited she's spreading her talents to everyone!"
Elizabeth George MD

Kidney Loaf
Manhattan Chowder
  Ginger Cake

Home About Me and You Why plant based? The kitchen Nutrition facts Info form Recipes Videos eCooksbooks by Coach BJ

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